Travel | Parkour Movie first in MTR Express digital focus on action-trailers

By on May 18, 2016

Now investing MTR Express on a series of action-based commercials totally customized for digital channels. The first film will premiere on Monday, May 16 via Instagram, YouTube and Facebook.

Our primary focus is on the digital arena because our trips are sold in mtr.se and in our app. By producing films exclusively for the social channels, we will be closer to the customers in their buying decisions, says MTR Express Sales and Marketing Per Nasfi.

The theme of the first film is about how the MTR Express helps travelers to keep their promises related to the punctuality of trains. Protagonists in the movie is international parkour champion Marcus “Zyrken” Gustafsson and stunt woman Melissa Miller.

– A success factor is of course the use of strong characters and popular profiles which we really succeeded in casting of Melissa and Zyrken says Per Nasfi.

The film is produced in collaboration with IMA International management agency, a Scandinavian management and production company based in Stockholm, London, New York and Los Angeles.

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