Music | Warner Music stands for half the starting field in Melodifestivalen 2016

By on December 2, 2015
Warner Music is investing heavily again in Melodifestivalen and make this year a feat that no other record companies succeeded since Melodifestivalen created its current form of competition with part competitions in 2002. With 14 grants (out of 28) in this year’s competition has Warner Music 50 percent of the field when the competition kicks off February 6, 2016.
Warners investment in Melodifestivalen in recent years has been hugely successful. In four years, the label’s artists have won the Swedish Finals three times with Loreen’s ‘Euphoria’ in 2012, Sanna Nielsen’s “Undoin 2014 and Måns Zelmerlöws “Heroeslast spring. In addition, both Loreen and Måns won the big Eurovision finals, and enjoyed huge chart success throughout Europe. Besides the winners has Warner Music got very big hits in the races including Ace Wilders “Busy Doin ‘Nothin’,” Hasse Andersson’s Guld och Gröna Skogar and Samir & Viktor Groupie”.
Our dedication to Swedish music can be seen in the results of 13 performers and a distribution of the 28 entries in this year’s Melodifestival. This is thanks to our artists, working with some of the best songwriters, partners, and not least the excellent team of employees at Warner, says Jonas Siljemark (Nordic CEO of Warner Music).
Among Warner’s contribution to Melodifestivalen 2016 include many established names like Ace Wilder, Samir & Viktor, Pernilla Andersson, David Lindgren, Molly Pettersson Hammar, Panetoz, Oscar Zia, Anna Book, Linda Bengtzing and After Dark. Additionally returns Swingfly who brings along singer Helena Gutarra and a song written by Jocke Åhlund and Kleerup. Some creators who are also in context for the first time are the authors Camilla Läckberg and Day Öhrlund.
In addition to the established names has Warner three interesting newcomers in this year’s starting field. Footballer Boris René, who normally plays for Degerfors IF in Superettan, singer SaRaha which is a pop star in her second homeland, Tanzania and artist Wiktoria is signed to the company Moon Man Records / PRMD under the distribution agreement with Warner.
We have worked very hard for several months to find the right songs and we are very proud of the mix of artists that we have in this year’s starting field. We have an incredibly dedicated team at Warner and we are confident that several of our contribution will be high on the charts in the spring, said Robert Skowronski (A & R Warner Music Sweden) and Camilla Bjering von Zweigbergk which together have the main responsibility for the venture.
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