Local | New name of the renowned wine -signerat Högberga Vinfabrik

By on May 13, 2016

Högberga Vinfabriks self-produced wine is renamed. The wine just launched called Högberga Merlot and Högberga Blend. The original name, 8.90, is kept as a memory of an impossible dream that came true.

Since 2010 Högberga Vinfabrik produced its own Tuscan wine sold at Systembolaget with its own EU flag when production takes place across borders. The wine has previously borne the name 8.90 after record jump in length as Bob Beamon made in 1968. A length was considered totally impossible until he refuted it.

Italians condemned our idea of a Swedish-Tuscan wine factory and said it would never work. But it did and today they import back the wine and serving it on their own restaurants, says Johan Hjort, CEO of Högberga Gård and one of the founders of Högberga Vinfabrik.

The business started as a hobby project; Two friends (winemaker Johan Zälle and Per Hallgren) who got the idea to harvest the grapes in Tuscany and producing wine at home, is today run as a renowned wine factory on Lidingö. The early vintages of 8.90-wine has sold out of Systembolaget and are now only stored in Högberga Gård cellar, exclusively for tests.

Our winery has given many ripples in the water, like the ability to engage staff, guests and wine connoisseurs in the area. They can participate in the whole process, from the harvest in Italy or in selected parts of vinifieringen on Lidingö, says Johan Hjort.

Now waiting for the vintage 2013 from Högberga Vinfabrik which thus will include three different wines with new names; Högberga Merlot, Högberga Blend and Högberga San. Two of these are already available at Systembolagets order assortment.

Now that the winery and the wine is established we do not think it is equally important that the name is reminiscent of the impossible long jump but instead it feels right to let it strengthen our brand, concludes Johan Hjort.
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