Local | Kids Brand Store opens its first multi-brand store in Täby Centrum

By on May 31, 2016
Kidsbrandstore.se started its e-commerce store in September 2011 and now it’s finally time for the first physical store. Taby Centrum has won awards for being the best shopping mall in the Nordic countries. It passes some 13 million visitors per year, and the mall harbors about 160 stores.

We chose Täby mall for several reasons. Partly because it is the best Nordic mall and partly to Taby is a capital-off area. We wanted to open our first store in an area we really believed in, says Peter Markstedt, founder and store establishment in charge at the Kids Brand Store.

The store will offer brands for children and young people from the largest and leading brands in the world. Approximately 17 brands will be represented on site with a omnikanal solution so customers will have access to Kidsbrandstore’s range.

Daily deliveries from the central warehouse will enable the customer to be able to both try and pick out clothes ordered online.

The investment in physical stores is an important part of Kidsbrandstore’s continued growth. In September, they open up the doors in Täby Centrum but the plan is to open Multibrand Stores in several of the largest cities in the Nordic region.

Next up is the Royal Fair in Gothenburg. It will be at spring 2017 we open there. Again, we have looked at the area we most wanted to be in and have managed to get into the Royal Fair. It feels great, says Peter.

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