Yollibox launches new vegan glass line: HEY COCO!

By on February 26, 2018
Packaging design: Robin Grann

Since its inception in 2012, the award-winning glass brand Yollibox has profiled itself with innovations, natural ingredients and a strong consumer relationship. In 2015, the entire range was transformed into organic and 2018 becomes the year when Yollibox launches its first vegan glass line: HEY COCO !.

In March, Yollibox introduces the new vegan product line HEY COCO! – An organic dairy-free glass with a base of coconut cream. Initially, three flavors are launched: Passion Fruit, Chocolate and Peanut Butter. All are free from gluten, palm oil, lactose and soya. Passion fruit and chocolate are also free from nuts.

– For over 18 months, we have been working to produce a creamy and tasty ice cream made of organic, vegan raw materials. We are now pleased to launch our first three flavors, which we hope to be appreciated by vegans as well as allergies and traditional ice cream lovers. – Victoria Carlsson, co-founder Yollibox

The three premiere flavors are completely different in character so that all consumers can find a favorite. HEY COCO! Passion fruit has a fresh tropical flavor of coconut and passion fruit. HEY COCO! Chocolate is characterized by mashed chocolate combined with a cube of coconut and HEY COCO! Peanut Butter is a given favorite for those who like peanut butter.

– The first flavors we have chosen to keep simple and clean. Given that the dairy-free glass range is still relatively limited, we want the consumer itself to be able to top the ice cream with its favorite flavors such as dark chocolate and nuts. This way we can also make a dialogue with our fans about what taste combinations are most appreciated for HEY COCO! and bring it to our product development. – Victoria Carlsson, co-founder Yollibox

HEY COCO! comes in the same well-known packaging format as before, the classic take-away box. However, in 250 ml instead of 500 ml this time.

– With a target group that usually lives in a household with one or two people, we want this 250ml package to minimize food waste. We also want to make it possible to eat HEY COCO! both on-the-go as well as at home and meet the demands for smaller packaging and lower consumer spending we have received from our existing customers. – Felix Müntzing, Marketing Manager Triumph Glass (Yollibox Distributor)

HEY COCO! launches week 11 at ICA and specially selected stores and cafés.

Helena Olofsson, Food & Beverage
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