World premiere with Kim Cesarion aboard SK 6953

By on February 24, 2018

On Monday, March 12, Kim Cesarion plays his new long-awaited single Call On Me at a height of 10,000 meters. The play takes place on board the SAS direct line to the South, Southwest (SXSW) innovation, tech and music festival in Austin, Texas. Together with his band, Kim Cesarion will conduct an exclusive live play on board SAS direct flights SK 6953 from Stockholm to Austin. During the week, SAS has its own lounge, House of Scandinavia, adjacent to the festival where Kim Cesarion will perform on March 13, followed by official single release Friday 16 March.

The world premiere is made in collaboration with Sony Music and aims to give the travelers aboard SK 6953 a unique and exclusive experience.

– Implementing this project with SAS really feels super cool. It will be a packed launch week for Kim Cesarion and we look forward to creating an experience beyond the usual, says Camilla Adamsson, Head of Brand Partnerships at Sony Music Sweden.

SAS becomes the first airline that flies directly from Scandinavia to Austin, Texas for SXSW (South by Southwest)

– We are looking forward to the world premiere with Kim Cesarion on board at SAS. Many involved in the flight have the aim set for the music festival that is part of SXSW, and now they get a music experience onboard in addition to a direct line that also saves time. We hope it creates a really good atmosphere aboard and also in our lounge, House of Scandinavia, the following day in Austin, says Fredrik Henriksson, SAS’s Press Director.

Curious of what will happen on board?

Check out the teasern here>>

Helena Olofsson, Entertainment