Vinyl disc back in earnest

By on March 22, 2017

The vinyl disc return just continues. From this week we can buy vinyl in grocery stores and supermarkets in the country. The last time this occurred was almost 30 years ago.

It’s the record company Warner Music that stands behind the vinyl return to our major supermarket chains, in cooperation with the distributor Music Service.
In a first effort it’s about some 20 titles presented in a selected range of 100 LP in each store. The titles in the initial stages are legendary albums with artists like David Bowie, Led Zeppelin, Iron Maiden, Ramones and Pink Floyd.

But even more recent titles with Swedish Håkan Hellström and Laleh. The freshest title in the lineup is Ed Sheerans newly released Divide, the album with songs that right now totally dominate the world’s top charts.

“We have worked in the industry for over 40 years and it is great that the vinyl is making a comeback. We ended up with vinyl in the late 80th century and now it was possible to take them up again. We have got a really nice feedback from the stores and consumers think it is very positive that the vinyl is available in this type of stores”, says Inge Davidsson, one of the founders of the Music Service.

“We hope and believe that vinyl disc is here to stay and in the near future is included in the retail sector standard range”, continues Jacob Ekendahl, responsible at Warner Music.

The plan is to soon move forward with additional shops and an expanded product range.

Vinyl record dominated the music release until the late 1980s, but then got to leave space for the CD. After subsequently been an object primarily for collectors had a broader interest for reissues in connection with the phenomenon Record Store Day (started in 2007). The past ten years, sales have multiplied, although starting from a low level but still with impressive annual growth figures that 70% plus in Sweden for the first six months in 2016.

That the vinyl is making a comeback in this way, in a market that is otherwise becoming more and more digital, is both fun and exciting,” says Magnus Ribbeklint, General Manager at Warner Music Sweden.

With the investment from Warner Music and Music Service will the vinyl become more accessible to a broader circle of music lovers.

Among the titles are: David Bowie “The Rise and Fall of Ziggy Stardust“, Pink Floyd “The Dark Side Of The Moon”, Håkan Hellström “Ett kolikbarns bekännelser“, Laleh “Kristaller“, Ed Sheeran “Divide“, Iron Maiden “The Number Of The Beast “, Eagles “Hotel California“, ZZ Top “Eliminator “.

Culture & Music