Travel | Selfridges London launches the Body Studio, a ground-breaking retail experience

By on April 4, 2016

The world’s first fully integrated bodywear department opens at the iconic Selfridges Oxford Street store.

With the Body Studio, Selfridges is responding to a growing demand for smart retail solutions from customers keen to feature fitness and well-being in all aspects of their lifestyles, from food to fashion.

In typical Selfridges style, the Body Studio is not only a new retail department – the biggest ever opened by the store at 37,000 sqft – it is a fully-feldged destination with a ground-breaking proposition which puts underwear and lingerie at the centre of an extraordinary 30,000-strong product selection and unique customer service that enhances and celebrates women’s bodies, their beauty and their strength like never before.

Picture above: Heathy-eating gurus Jasmine and Melissa Hemsley with plus-size model Mahalia Handley officially open the Body Studio at Selfridges London. The space is the largest bodywear destination in the world, dedicated to women selling everything from underwear and swimwear to sportswear and athleisure. The Body Studio which is 37,000 square feet, was created around a concept of fitness and wellness. The space also features the Hemsley sisters’ first restaurant venture and Mahalia Handley is one of the faces of the Body Studio advertising campaign.

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The space is designed to change for ever the way women shop across all clothing categories designed to be worn on the skin – from underwear and nightwear to sportswear and athleisure – and help the 80% per cent of women walking around wearing ill-fitting bras, find their perfect fit.

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With a service and product offer that includes a wide selection of fitness accessories, a healthy-eating café by sister-duo sensation Jasmine and Melissa Hemsley and a new hair salon concept by Daniel Galvin, all in one space, the Body Studio is the proof that bricks and mortar retailing can be more relevant than ever.

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