The Absolut Company presents 30 years of iconic fashion during Fashion Week Stockholm

By on August 26, 2018

A portrait of the model Rachel Williams wearing a silver mini dress by designer David Cameron became the starting point for Absolut Fashion in 1987, a long and rewarding relationship between Absolut Vodka and the fashion world.

In the next 30 years, Absolut Vodka came to support and collaborate with some of the world’s most prominent and progressive designers, photographers and models. Together with names like Helmut Lang, Marc Jacobs, Jean Paul Gaultier, John Rocha and Tom Ford, they created a host of campaigns and collections that heightened the limits of fashion, photography and advertising. Just over three decades later, Absolut Fashion had not only captured the fashion history of recent years – but also helped shape it.

The many collaborations have resulted in a comprehensive archive of iconic garments, accessories and photographs that have been tarnished for years in a mountain room in southern Sweden. At an exclusive event during Fashion Week Stockholm S / S 2019, selected parts of the archive will now be displayed together in an interactive installation for the first time. As part of Absolut Vodka’s tradition of supporting innovative designers and giving a glimpse of tomorrow’s iconic fashion, HAAL, Nhu Duong and Per Götesson have also been invited to show each unique look that will then be donated to the collection.

“We are pleased to finally have the opportunity to showcase our unique collection. It not only represents Absolute’s amazing fashion heritage, but also more than three decades of iconic fashion history. As part of Absolut Vodka’s endeavor to support young, innovative creators, we are also excited to look forward to tomorrow’s iconic fashion and welcome HAAL, Nhu Duong and Per Götesson to Absolut Fashion”, says Anna Malmhake, CEO The Absolut Company.

The event Absolut Iconic will be held at Ahouse in central Stockholm on Tuesday, August 28th.

Fashion & Beauty | The Absolut Company