Synsam opens a flagship store in Bibliotekstan

By on December 11, 2018

During spring 2019, Synsam opens a new flagship store at Hamngatan 8 in Librarian. The more than 700 sqm store will be Synsam’s biggest ever investment and will offer the customer everything from eye health to eye care, to specialist sportswear, and not least the widest range of sunglasses from the world’s leading brands.

Marina Kereklidou, Creative Director at Synsam, has been involved in developing Synsam’s new store concept and describes it as the brand’s biggest investment so far.

– It’s a natural next step for us to launch a flagship store in the city of Stockholm, Synsam Norrmalmstorg. Our unique range has been carefully picked from the world’s leading brands such as Prada, Celine and Oscar Eide. In the shop you will find our opticians to help customers secure optimum visual quality and our style experts, whose task and passion is to find the right arches for each customer’s unique style and lifestyle. For Synsam, the customer’s look and feel is our mission, we want you to look good and look great! Synsam Norrmalmstorg will become a landmark and a gathering place in the heart of Stockholm, says Marina Kereklidou, Creative Director, Synsam Group.

The establishment of Synsam’s new flagship store is another part of Hufvudstad’s strategy to continue developing Bibliotekstan to Scandinavia’s premier meeting place for shopping, fashion and restaurant experiences.

– We are pleased that Synsam chooses Bibliotekstan for its new concept store. The establishment strengthens Bibliotekstan as a shopping destination and meeting place and will be a good complement to existing offerings, said Emanuel Westin, Head of Business Development Store Stockholm, Hufvudstaden.

Bibliotekstan offers the best in Swedish and international fashion combined with interesting and vibrant restaurant experiences.

Helena Olofsson, Gadgets | Stockholm