Sports collaboration by Stockholm-based Beckmans College of Design

By on February 10, 2019

Beckmans College of Design opened this season’s Fashion Week in Stockholm on February 4th with the show Sport Psyche – Fashion Collaboration.

Collaboration with six recognized sports brands
Sport Psyche – Fashion Collaboration is eleven new collection concepts designed by the final-year Fashion students together with six prominent sports brands: Equestrian Stockholm, Filippa K Soft Sport, Galvin Green, Houdini, Pelle P and Stutterheim. The brands represent a breadth in the industry, with expertise in widely differing sports fields, from golf to equestrian sports.

“There are no longer any boundaries between sports and fashion, sports is fashion today. In this project, the students have collaborated with sports companies operating in a broad spectrum in the sports field. They have investigated function and how sports and design can be combined. By adding even more focus to design, we believe the sports industry can further raise the bar in the industry,” says Pär Engsheden, Program Director Fashion.

See the film from the fashion show here>>
Read about the fashion concepts here>>

Fashion film and graphic identity by students in Visual Communication

The project is also a collaboration with a group of students in Visual Communication who have developed a graphic identity for the project that includes fashion film, look-book in digital and printed form, web, art direction and content for social media.

Participating Fashion students

Adam Swärd, Benedicte Eggesbø, Emma Wåhlin, Erik Olsson, Felicia Åström, Fo Phan, Jannica Hagfors, Jon Allensten, Sandra Saeidi, Sergio Castiglioni and Sofia Isdahl.

Helena Olofsson, Fashion & Beauty
MyGuide2Stockholm