Scorett launches second-hand concept REUSE in new flagship store on Drottninggatan

By on October 20, 2019
Scorett takes its second-hand concept Reuse into a physical store when it reopens on Drottninggatan

The second-hand concept REUSE has sold above expectations on scorett.se. Now the Scorett Group takes it a step further in combining sustainability with fashion and lets the second-hand collection take place in its new flagship store on Drottninggatan in Stockholm. The opening of the store will open at the end of October.

The Scorett group’s physical trade is going to an exciting autumn, where they choose to let more sustainable alternatives take their place on the shoe shelves. It is now about a year since the second-hand concept of REUSE – A circular alternative for those who want to buy quality shoes made of good material and at the same time make a sustainable choice. The collection consists of previously used shoes that Scoret’s shoemakers polished, impregnated and repaired as needed – so that they can live longer.

Scorett Group’s sustainability manager Sophie Arnesved comments on the development:
– REUSE is a success. We have received many shoes, sold above expectations and customers are very satisfied with their purchases.

Now, the Scorett Group chooses to extend the REUSE concept from being available only through e-commerce to entering physical stores. The REUSE collection will be incorporated on its own surface in the new flagship store on Drottninggatan in Stockholm.

The REUSE collection will be incorporated on its own surface in the new flagship store on Drottninggatan in Stockholm.

On Drottninggatan there will be a standing Shop in Shop solution for REUSE. The Shoe Reuse box where customers can hand in shoes they no longer use will have an obvious place next door, Sophie says.

Delivery of shoes in all stores

All of the Scorett Group’s store concepts now have a Shoe Reuse box for handing in shoes. Sophie Arnesved notes that there is a significant public interest in the possibility of handing in shoes that you no longer want.

– We definitely notice that the interest in handing in shoes is steadily increasing. In the past, people have generally not thought about or where they can hand in their shoes when they feel done with them, which has meant that many shoes have ended up in the garbage unnecessarily. Here we want to be part of and influence the benefit of a more conscious consumption.

The trend in numbers

In December 2018, the Scorett Group launches REUSE to offer the customer a second-hand segment.

In the year 2019, Shoe Reuse boxes will be introduced for the delivery of shoes in all of the chain’s physical store units, including the concepts; Scorett, Håkanssons, Wallenbergs, Sneakers Corner and Scorett Outlet. This represents just over 100 chain-owned retail units.

Shoe Reuse has resulted in customers having submitted over 1 ton of shoes so far. The majority of the shoes go to the material aid organization Human Bridge, and selected pairs have been lined up by the Scorett group’s own shoemaker to be sold via the second-hand concept REUSE. Those couples that have been unusable go to energy recovery.

At the end of October 2019, the Scorett Group launches sales of REUSE shoes in physical stores, which will take place in the chain’s new flagship store on Drottninggatan in Stockholm. It is hoped to launch the concept in more stores, and build more REUSE-Shop in Shops in the future.

Fashion | Scorett launches second-hand concept REUSE in new flagship store on Drottninggatan
MyGuide2Stockholm

Source Scorett