Scandic and Live Nation cooperate

By on October 27, 2017

Thanks to a new agreement, members of the Scandinavian loyalty program, Scandic Friends, can enjoy exclusive access to tickets and unique experiences in conjunction with some of Live Nation’s most attractive concerts and events in the Nordic region.

Scandic and Live Nation has since 2011 offered traveled visitors to a total experience of events, dinner and accommodation in one. Now, cooperation is extended to cover the whole of the Nordic region, focusing on giving Scandic Friends members access to Live Nations most sought after events in Sweden, Norway, Denmark and Finland.

Starting in 2018, Scandic Friends members will have access to concert tickets, opportunities to attend VIP events at the hotels and select concerts during sound check, access backstage or even get a chance to meet their idols. Fans can also expect more unique activations similar to the official fan hotel that Live Nation created together with Scandic at Grand Central City Scandic ahead of Depeche Modes World Tour Premiere in Stockholm earlier this year.

– Scandic and Live Nation is a perfect match for providing overall experiences with accommodations and events. Now we have the opportunity to further open up for experiences beyond the usual, as many fans and entertainment travelers have previously not had access to, says Alvin Argus, Partner at Scandic Hotels.

– Fans are happy to travel to see their favorite artist live. Therefore, we are excited to be able to work with Scandic, thus providing fans throughout the Nordic region with the opportunity for unique experiences and even more live music, says Therese Liljedahl, Director Marketing & Nordic Partnership on Live Nation.

The new agreement will start in January 2018 and cover the entire Nordic region. Information about current events will be available on and communicated through the Scandic Friends membership.

Helena Olofsson, Entertainment