Pinchos comes (finally) to Stockholm

By on June 18, 2017

In many of the Swedish cities hungry and curious guests have already been able to visit one of the popular chains restaurants. Now this opportunity will be real too for Stockholm. On June 30, the chain opens its first restaurant in central Stockholm.

– Pinchos is already an established chain with 35 restaurants in Sweden, so when we open our first Pinchos in the middle of Stockholm, it is obviously a milestone in the chain’s development, says Wilhelm Vintilescu, Chairman of the Board Pincho Nation AB.

Established location

The new restaurant will be named Pinchos Fridhemsplan and is located in newly renovated and newly decorated premises at Kungsholmen with the address Alströmergatan 20. Earlier was there an O’Learys located here, which makes the location well established for those eating out. The restaurant is located in a residential area with many workplaces and proximity to public transport.

– We have noticed that Pinchos becomes a real magnet wherever we open. The demand for a restaurant in Stockholm has long been big and therefore we hope to soon be able to establish our restaurants in other districts, says Wilhelm Vintilescu.

Steady expansion

Pinchos is a Swedish restaurant concept that was established in Gothenburg 2012. Two years later, it opened up to franchisees and today the chain is one of Sweden’s fastest growing companies. On average, two new restaurants open every month. The steady expansion has created a large amount of jobs in the country’s restaurant industry, especially among young people. During the fall of 2017, an international establishment will also be launched, starting in Oslo at the end of summer.

– It’s a sensible pressure to open requests for opening up Pinchos restaurants, said Magnus Larsson, CEO and creation manager, Pincho Nation AB. Soon we will be in all major Swedish cities, and many of them have more than one Pinchos. Now we are investing internationally with openings in Norway, Denmark and Finland this year, he continues.

Food & Beverage | Stockholm