No more bearded old men in the Christmas tree

By on December 12, 2017
No more bearded old men in the Christmas tree

This year’s most important Christmas decorations represent women who changed the world for the better. The decorations were developed by illustrator Stina Persson, commissioned by the non-profit organization Hunger Project, which aims to abolish hunger until 2030. The hunger project is convinced that all change begins with women and wishes this year to replace the Santa Claus with strong women to be inspired by.

The hunger project is an ideal organization that runs development programs to eliminate chronic hunger and poverty in the world, with women in focus. A large part of today’s poverty and hunger is because women do not have the same social status as men. For example, if female farmers would have the same conditions as men, the number of hungry would fall by up to 150 million people. Therefore, the Hunger Project is working to strengthen women’s decision-making, to take place among the strongest leaders in society and to become entrepreneurs on equal terms.

That’s also the reason why this year’s Christmas gift is decorations representing women who have changed the world.

– We are convinced that all change begins with women because we know that when women are strengthened, they create a long-term and sustainable change in the communities in which they live. We wish to convey the message to the broad mass by focusing on women at Christmas. So, instead of filling the grain with bearded boys, we want to fill it with women who have changed the story and hopefully inspire future generations, said Helena Norder, acting CEO of the Hunger Project.

2017 decorations represent: Marie Curie, Harriet Tubman, Wendela Hebbe, Henrietta Leavitt and Geeta Rao, who in one way or another changed the world for the better.

The illustrations are made by Stina Persson, an internationally acclaimed illustrator and artist, living in Sweden after stays in Japan, Italy and New York. Her distinctive watercolors are featured in fashion magazines, art galleries, in private homes and in advertising campaigns for, among other things, Levi’s, Nike, L’Oreal and Vouge.

The decorations are sent as a gift for gifts donated to the Hunger Project in December and each gift helps the Hunger Project in the fight to abolish hunger until 2030.

Read more about the women in the illustrations here:

Helena Olofsson, Gadgets