NK pay attention to tomorrow’s bright star

By on September 7, 2017

NK pay attention to tomorrow’s bright star with the award Nordiska Kompaniets Framtidslöfte at NK Galan 2017.

On September 25th, it is once again time for the Nordic Company to promote and praise fashion designers and brands under NK Galan at Berns in Stockholm. Now, together with the jury of the year, NK presents nominees in the category of Nordiska Kompaniets Framtidslöfte, where we see a Swedish brand among the candidates this year.

When the Nordic Company opened at Hamngatan in 1915, visitors were impressed that the department store was so modern and technically advanced. NK continues today to combine renewal with tradition and through this year’s autumn campaign Artificial Icons keeps the department stores one foot in history and climbs with the other into the future. In connection with this, and as one of the country’s premier fashion actors, NK wants to lift a person or brand that is expected to enter the international fashion scene.

Nominated for Nordiska Kompaniets Framtidslöfte are:

Simone Rocha
Totême
Jacquemus

The jury’s motivation reads:

Simone Rocha

“Few designs have so much influence in the international fashion scene so early in their career. With a romantic signature and the clear feminine vocal language, Simone Rocha’s volumes, volanger and work height quickly became everyone’s favorite.”

Totême

“With updated progressivity, perfection is created in a viable and exquisite design language. Totême has positioned herself as a new strong symbol for the Scandinavian design tradition with an international run-up. Like this we want to consume 2017, high quality, high portability and high long-term.”

Jacquemus

“This young brand has found the essence of what fashion can be. With a nostalgic foot in the French legacy, an unashamed, strong contemporary and present design is created where the classic elements are driven and exaggerated. Sculptural scales and play with proportions and volumes create a whole new form language that can only be signed Jacquemus”

NK Galan’s jury consists of Chairman Elin Frendberg, President of Swedish Fashion Council, Pär Engsheden, Fashion Designer and Program Manager at Beckmans, Ingela Klemetz – Farago, Photographer and Style Icon, Johan Lindeberg, Founder of J.Lindeberg and BLK DNM, Mats Gustafson, Fashion Illustrator and JoAnn Tan, creative director JoAnn Tan Studios. Together they appoint winners in the categories, Nordiska Kompaniets Framtidslöfte, Nordiska Kompaniets Stilikon and Nordiska Kompaniets Innovationspris.

Nordiska Kompaniets Hederspris is appointed by the Nordic Company. The fifth prize winner, Nordiska Kompaniets Varumärkespris, was appointed by NK’s customers through a vote.

The winners will be presented at NK Galan on September 25 at the Berns / China Theater in Stockholm.

Fashion & Beauty | Stockholm
MyGuide2Stockholm

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