Nividas opens concept store in Bibliotekstan

By on April 23, 2018

In spring 2018, the Swedish brand name Nividas opens a new store in Bibliotekstan. On Norrlandsgatan 10, the 80 sqm flagship store will have its address. Nividas holds an assortment that offers sunglasses, glasses and examination of legitimate opticians.

Nividas is a Swedish glasses brand, founded in 2014 by CEO Axel Jacobsson. Their business idea is based on the customer’s choice to vary their glasses according to the mood, opportunity and location, as any accessory. All eyeglass models are unisex and are manufactured at a reasonable price without compromising on quality.

“Opening our flagship store on Norrlandsgatan in Bibliotekstan, near several other Swedish brands, feels quite right. In the shop, our entire collection of glasses and sunglasses will be available, and around the opening we also offer free eye examinations at the purchase of sunglasses. From mid-May we open up the gates! “, says Axel Jacobsson, CEO Nividas.

The establishment of Nividas is completely in line with Hufvudstad’s strategy to strengthen and develop the area Bibliotekstan with the best selection of Swedish and international brands.

“It is gratifying that Nividas has chosen to establish itself in Hufvudstaden’s property in Bibliotekstan. Nividas strengthens Bibliotekstan and the area around Norrmalmstorg as Scandinavia’s best shopping destination and meeting place”, says Emanuel Westin, Head of Business Development Store Stockholm, Hufvudstaden.

Bibliotekstan is Stockholm’s obvious meeting place with the best in international and Swedish fashion, together with restaurants and cafés gathered in an inspiring environment.

Helena Olofsson, Fashion & Beauty | Stockholm