Lyko concept expands and opens new in Stockholm

By on February 13, 2017

Lyko Concept is an innovative salon and store concept with a focus on professional beauty and who collects the most exclusive range at Lyko in one place. In December Lyko Concept opened their first salon at Birger Jarlsgatan 37 in Stockholm, and now it’s time again. Lyko Concept have been opened at Sturegatan 26th since January 30th.

When Lyko Concept premiered in December it was based in YOU Stockholm, the salon where Steve Terry made himself famous for his creative and innovative approach to skin care, hair care and beauty. Making You a part of Lyko felt like a natural step for Steve who since 2015 has been appointed Creative and Business Development Director for Lyko.

Lyko concept Sturegatan
That it became Sturegatan 26 is no coincidence, as it has long been a salon with high standards and a high creative level as Lyko Concept. By establishing, Lyko Concept gets an increased presence in Stockholm salon world and becomes an obvious choice as a more exclusive beauty destination. Our concept will also be established in Gothenburg, where Lyko already established a loyal customer base.

“With Lyko Concept we want to create an exciting comprehensive offer for our customers’ beauty needs. By collecting the most exclusive range of products and treatments in an inspiring, professional and welcoming environment, an attractive complement will be created for Lykos other stores and salons. An obvious place to be Highlighted by Lyko “, says Håkan Håkansson, CEO of Lyko.

Highlighted By Lyko
2017, like 2016, will be a significant year for Lyko. The recently launched communications concept Highlighted by Lyko continue to have their place in the social channels where we focus on highlighting and lift up the best in people and the world around us. By highlighting (highlights on) things that are important, interesting or special in any way, the goal is to make the world a better and more fun. The launch of Lyko Concept is a natural and important part of this effort.

Fashion & Beauty | Stockholm
Guide2Stockholm