Local | Zalando makes Stockholm fashion week available to all

By on August 14, 2016

When the Fashion Week Stockholm kicks off in August, it is not only the fashion industry that are invited. For the first time in Sweden will Zalando organize a fashion show where 700 fashion enthusiasts have the opportunity to get free tickets to the show. Zalando Trend Show will take place on Fashion Week Stockholms official main arena Berns on Wednesday 31 August.

Zalando is now opening its doors to the FW Stockholm for all fashion enthusiasts and offers a catwalk where it will be shown three autumn trends for women and three autumn trends for men. All fashion fans are invited to take part of the show, which will take place in Bern’s most exclusive showroom, Stora Salongen. Directly after the show welcomes all the guests to Zalandos specially constructed and inspiring Style Lounge. There will all the garments from the show be available to shop directly online.

On the show will 700 fashion aficionados have the opportunity to experience and participate in the fashion week which previously been available to a select few. Guests will receive the latest trend updates as Opulence, Balanced Minimalism and Electric 80‘s. Doors open at 20:00 and the show, presented by Sofi Fahrman, will begin at 20:30.

“We are proud to organize Zalando Trend Show, which takes place for the first time in Stockholm. Our goal is to make Fashion Week accessible to everyone and present autumn trends for our fashion aficionados Swedish consumers. The partnership with Fashion Week Stockholm is a good partnership for us, and a platform where we have the opportunity to meet with our customers and give them a closer look at what we have to offer, “says Kenneth Melchior, Country Manager Sweden at Zalando.

Fashion & Beauty | Local