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Local | Soon time for the largest event within beauty

By on November 23, 2015

On Friday opens the beauty fair Acadermia, who makes debut at the Stockholm International Fairs and is with and constitute the premiere of Fit for Life WKND. It is 50 percent more exhibitors than last year and now are even hair and make up with at the fair which makes it a natural meeting place for the entire beauty industry. An important part of Acadermia is to contribute to safer, better and more transparent beauty industry.

This year they moved from Kistamässan to Stockholm International Fairs for Acadermia. Together with All for Health and Fitness Festival there will be a busy weekend for the visitors.
– The reason we moved to Stockholm International Fairs is that this is a bigger and natural context. It will be very interesting to see which visitors and audiences that come thanks to the cooperation with All for Health and Fitness Festival, says Acadermias CEO Catarina Pap de Pestény.

This is the third year that Acadermia is in Stockholm and it is growing fast. 2015, it is 50 percent more exhibitors, including in the new areas of hair and make up, but also natural beauty grows.
– Now we have created a complete platform for the entire industry. The great mission for us is to work for a safer beauty industry. It is among other things a lot of discussion now about the ingredients in some products and how they are produced, and on this we have two panel discussions at this year’s fair. Acadermia is not just on the surface, but it is also an important center says Catarina.

There will also be a number of innovations, seminars and a presentation for the industry by the great beauty of the inquiry, which will then be published Monday, November 30.
– New this year is that we will have a catwalk shows, one more day with seminars and new products as “thread lift” and “24-carat skin care.” The nominations for “Best hairdresser” will also be revealed during the show, says Catarina.

If you want to talk to Catarina Pap de Pestény she does gladly interviews on the phone before the fair or on-site on Friday.
– It is a tense expectation now days before the fair opens, it feels like everything has jumped up a hefty notch this year. It is great that we will have so many new features, but I promise that the industry and visitors will recognize it because the basic concept is still there. Those who come for the first time gets an exciting experience, says Catarina.

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