Local | Bulls Licensing announces prestige Beatles deal with Efva Attling jewelry

By on March 5, 2016

It all began with a handwritten letter from the Art Director of Bulls Licensing to the iconic Swedish artist and designer Efva Attling to inquire about whether she’d be interested in designing jewelry inspired by The Beatles’ music, particulary using their song-titles. 

Attling, a life-long Beatles fan, loved the proposal and in November 2015 a capsule collection consisting of 14 different pieces was unveiled. The collec- tion made of silver and gold with sparkling Herkimer stones and includes pieces for both men and women. The collection was a stunning success with a total retail value of 635.000$ and exceeded the expectations of both Bulls Licensing (Nordic agent for the Beatles) and Efva Attling.

”We couldn ́t predict the success – it ́s fantastic! Because of the huge demand we now have a two-month-long waiting list.” – Efva Attling.

In the same way as the Beatles combined their catchy music with poignant lyrics, Attling is a master of combining her beautiful creations with a deeper meaning. The brand’s tagline is ”Beauty with a thought” and her jewelry is often a statement against the injustices currently plaguing our world. Today her company boasts seven Efva Attling stores (one in New York’s Meatpacking District), 103 retailers in Sweden and 81 retailers across the globe.

The perfect alignment between the values of the brands has been the contributing factor to the com- mercial success. Both of the brands have the core values of faith, hope, love, peace and a strong focus on humanity. Attling has with simple means created a beautiful and meaningful high-end jewelry collection inspired by The Beatles. In the end: it’s only love!

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