In 2019, plastic straw disappear at MAX

By on March 29, 2019
MAX Burgers, Paper Straw C

In the near future, the orange plastic straws will be a thing of the past. Now, MAX is taking the next step to reduce its emissions and in early April, soda cups and then straws and cutlery will gradually be replaced with packaging of 100 percent renewable and recyclable material. MAX at Hötorget in Stockholm is first out and started at Monday, March 25, there are paper straws and wooden cutlery. The phasing out of these packaging will mean an annual reduction of 89 tonnes of fossil-based plastic.

– With our sustainability work, MAX has a leading position and we want to be a role model in the industry. Since 2008, we have climate-compensated to 100 percent for our total emissions, climate-labeled our menu and reduced our emissions with a number of measures, including by reducing the amount of disposable materials and the proportion of plastic in packaging. This summer we became climate-positive and now we are taking the next step and showing the future options for disposable materials, says Christoffer Bergfors, vice president of MAX Burgers.

Of today’s packaging used by a guest at MAX, 87 percent consists of herbal material. By replacing the current soda cup, straw and cutlery, MAX expects that 38 percent of the remaining fossil-based plastic disappears from the restaurants. The new disposable material is being phased in continuously at the restaurants starting in April, but already from March 25, the restaurant at Hötorget in Stockholm have the new material in place. The new beaker for cold drinks is still made of cardboard, but the thin membrane that acts as a moisture barrier is replaced by a sealing layer produced by sugar cane. The new cutlery is made of wood and the straws are made of paper.

– As we presented in the news earlier this winter, we want to minimize plastic consumption. Now we are the first in the industry to remove plastic straws. Together with other measures, this means that we increase the proportion of plant-based packaging to 92 percent and it feels very nice, says Kaj Török, Head of Information and Sustainability at MAX.

In addition to increasing the proportion of renewable and recyclable packaging, MAX is investing in reducing the amount of disposable material. Work on replacing packaging containing fossil-based plastics with plant-based material continues throughout 2019.

Helena Olofsson, Business