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Hasselblad opens the first store in Sweden

By on July 1, 2017

Hasselblad initiates collaboration with Fotografiska in Stockholm and opens its first store in Sweden

Yesterday Hasselblad opened its first own shop in Sweden. The store is part of a larger collaboration with Fotografiska Museum in Stockholm – an international meeting place dedicated photography. Hasselblad stores will offer a wide range of Hasselblad cameras, lenses and other camera products as well as the opportunity to explore Hasselblad as a brand.

Hasselblad and Fotografiska represent and showcase the world’s best photography. The collaboration enables Hasselblad and Fotografiska to offer a wide range of Hasselblad cameras and at the same time share their overall knowledge in photography, both in terms of technology and art form. The companies will also work together with keeping inspirational workshops in photography for beginners and more experienced photographers who want to develop their abilities.

Johan Åhlén, Hasselblads Marketing Manager, commented on the collaboration “Our cameras have evolved from our love of photography and we are really looking forward to working with Fotografiska. Together with Fotografiska, we can continue to spread our passion and create a more conscious world through the power of photography. Our new store and our workshops clearly show the commitment we feel for Hasselblad photographers and enthusiasts, as well as our pursuit of constantly developing the future of photography.”

Per Broman, Fotografiska’s founder, says: “It is an honor to collaborate with an iconic Swedish camera brand like Hasselblad when they now open their first store in Sweden. We have the same devotion and attitude to photography, and together with Hasselblad’s well-known technical skills and creative vision, we welcome photographers from all over the world. We are looking forward to adding something new to our 535,000 guests coming to us annually to be inspired by this inclusive art form.”

The Hasselblad shop is located at Fotografiskas entrance, an international meeting place where everything is about photography. The museum has an exhibition space of 2,500 square meters, with around 20-25 exhibitions per year. Previously photographed exhibitors include Annie Leibovitz, David LaChapelle, Anton Corbijn and Hasselblad’s ambassadors like Erik Johansson, Hans Strand and Cooper & Gorfer.

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