Donate money free when shopping online

By on August 31, 2017

What is Robin Good?
Robin Good is a new Swedish service that allows you to donate the store’s money to charity when shopping online. You decide where the money will go, it’s completely free and it does not require an account.

With Robin Good, charities get more money, online stores get more customers and those who trade may feel that they have contributed a little extra to a better world. Swedish e-commerce had a turnover 2016 84 billion SEK. If about one percent of these purchases had been made through Robin Good, it would have generated over 41 million SEK extra for Swedish charity organizations, without costing the buyer a crown extra. Via Robin Good, on average, 4.94% of the purchase price goes to charity, and it is the online store that pays off its margin.

Via Robin Good you can shop today in 188 of Sweden’s leading online stores and donate money to 17 of Sweden’s most popular charities. More stores and organizations are added on a regular basis.

Storyn behind Robin Good
At a coffee shop in Majorna in the fall of 2016, friends Jezper Söderlund, Johan Larsson and Marcus Runmalm sat down to reflect on whether their various professional skills could be combined in a joint project. Three very different people in different careers (developer, marketer and business developer) but with a common driving force to build something. Something user-friendly, something automated and something that could contribute to a better world. The result is Robin Good.

Curious about how Robin Good works or ready to try?
Visit us at or contact us at for more information.