Clarion Hotel Sign and Gigital create a new scene for live music

By on January 16, 2019

Stockholm’s largest hotel Clarion Hotel Sign and Gigital, the digital marketplace for artist bookings, includes a year-long collaboration to create a new scene for live music in Stockholm.

– As the living meeting place our Living Room is has live shows and events a natural place. 2019 we will present over 100 acts with both established and up and coming artists, a record number for being a hotel, says Henrik Berghult, CEO of Clarion Hotel Sign.

The number of tourists, both national and international, is increasing annually and the audience is more picky than ever. The hotels are currently competing with both the entertainment in their own city and other international destinations. The ambition of Clarion Hotel Sign’s music venture is to offer a taste of the Swedish music genre to their guests. Joining with a startup like Gigital is also in line with the overall efforts to digitize the hotel operations.

In September 2018, the founder Gigital launched a digital marketplace for artist bookings aimed at music bookers in hotels, events and retail. The service hijacks intermediaries and offers transparent pricing, digital agreements and smoother communication between the bookers and the artist.

– Our service is structured so that actors like Clarion Hotel Sign can make one or one hundred artist bookings in an automated manner. We want the live music to be available to more people and that is precisely why the traditional way of booking artists must be challenged, comments Gigital’s CEO Givar Shabani.

The collaboration is made up of the UN: SIGNED concept, where up & coming artists perform at Clarion Hotel Sign every Wednesday throughout 2019. In addition, the hotel brunch guests are offered jazz entertainment every Saturday.

About Gigital
Digital marketplace for artist bookings. Challenges the music industry with transparent pricing and digital booking tools designed for professional music bookers. The range consists of more than 140 quality-audited artists in different price categories and categories.

Helena Olofsson, Entertainment | Stockholm