Bosch Home Appliances is looking for startups with ideas

By on July 17, 2018
Karsten Ottenberg, CEO of BSH Home Appliances Group

Digitalization is changing the way people live, cook and do housework. That is why BSH teams up with Techstars to launch the “BSH Future Home Accelerator Powered by Techstars” program. On July 23, 2018, applications open for early stage companies with innovative digital business models, who want to accelerate their ideas around the connected kitchen of the future home by receiving focused coaching while accessing the wide network of mentors, specialists and investors of BSH and Techstars.

“BSH, as a Hardware+ company, intends to become the industry leader in digital services for the connected kitchen. The success of that plan will depend crucially on assessing, developing and increasing growth opportunities of new digital business models. To do so, we need to acquire new digital capabilities that we currently don’t have yet,” says Karsten Ottenberg, CEO of BSH Home Appliances Group.

The “Future Home” in three months
The home appliance manufacturer and the startup specialist firm will support and mentor ten young companies each year until 2021. Applications for the first round open from July 23, 2018. International startups with ideas for digital services and disruptive technologies in the future home can find further information regarding the program and application info here: The ten best teams will be hosted in Munich early in 2019 to gather for a three-month accelerator program. Working with mentors from BSH and Techstars, they will develop their strategies further, launch pilot projects, and sharpen their business models.

“In the Future Home program, entrepreneurs will complete a process in just thirteen weeks, which usually takes over a year,” says Mario Pieper, Head of BSH’s Digital Business Unit. “With our global brands Bosch, Siemens, Gaggenau and Neff, we’re one of the world’s most successful home appliance manufacturers, and our Home Connect technology is setting new standards in the connected kitchen. The startups will have the chance to benefit from our experience and knowledge, and an installed base of more than a million connected home appliances.”

BSH sees this as a way of gaining early insight into new digital business models and technologies, and of shaping faster new solutions for the digital consumer around the connected kitchen. At the end of the program, the startups will pitch their business models in front of investors for financing and cooperation.

Investing in BSH’s successful future

“Our home appliances have already shown in the past how well we understand our consumers and their needs. The market for digital services offers vast potential, and we’ll have to focus even more sharply on providing ways for our consumers to enjoy the benefits of connected solutions in the future,” Ottenberg says. “That’s why we’re methodically pursuing our transformation into a Hardware+ company that offers not just excellent home appliances, but an increasing range of digital and customized services.”

Last year, BSH already acquired 65 percent of Berlin startup Kitchen Stories – and it is now linking this global food platform into the Home Connect digital ecosystem.

Bosch Home Appliances