At Six continues to digitize the art world

By on July 22, 2018
Andy Liffner

Now, At Six takes the next step in blurring the boundary between what is a museum and what is a hotel. The art and design hotel At Six at Brunkebergstorg invited already before the opening 23 March 2017 for vernissage of the then purchased art. That time, the art was displayed in a VR gallery, this time you can listen to the hotel’s art director Sune Nordgren tell us about the works and artists found at At Six in a digital art scene.

The well-known Sune Nordgren has chosen all works at At Six; from those hanging in the rooms to Mar Whispering, the 2.7 meter high signature of Jaume Plensa that meets all the guests in the lobby. Now he and the hotel invites to a digital art round that begins in the lobby of At Six. Here is the story of how 2.5 tonnes of Almeria marble ended up on a granite staircase in Stockholm, then bring guests and listeners on a journey through the hotel and its large art collection. With the digital arts scene, the hotel wants to digitize the art world, showcase the wide collection and at the same time create an inviting experience at the forefront. The art round is open to all, both for those who live at At Six and Stockholmers.

“At Six has always had a great focus on art and we believe the art, design and service we offer create a unique whole among the world’s contemporary luxury hotels. At the same time needs the art we present breathing future, like the VR vernissage we had in autumn 2016 and now with the digital art round,” says Jennie Håkanson Managing Director at At Six.

Through the digital art round, At Six takes one step closer to blurring the boundary between museums and hotels. All of the works at At Six is ​​purchased to take the place where they are located and is a mix of custom-made works and international classics. The creators behind the work span from newcomers from Sweden to some of the world’s most famous artists.

“To At Six I have chosen art that challenges, which takes place but also fits into the whole and becomes a natural part of At Six. I think it’s great fun that At Six continues to focus on the art and emphasizes it, and at the same time makes it even more accessible to hotel guests and Stockholmers.” summarizes Sune Nordgren, art director at At Six and Strawberry Art + Design.

Helena Olofsson, Culture & Music | Stockholm