Absolut Vodka takes over Berns during EuroPride

By on July 12, 2018

Berns will be the best Pride retreat at EuroPride in Stockholm at the end of July.

For the second consecutive year, Absolut Vodka and Navid Kabiri’s a profile from Clean Group is on-site throughout the weekend with the “Absolut Rainbow” bottle. From August 1-5, a full-fledged program of surprises is expected throughout the weekend. From 1 August Wednesday to Sunday 5 August, a full-fledged program of surprises is expected throughout the weekend.

– Pride is a statement of acceptance and love. And there’s no better way to show it than through joy, music and dance. During the EuroPride week at Berns Salonger we meet world artists and DJs from all over the world and much more. It will be a week to remember, says Navid Kabiri.

Last year, Absolut Vodka launched its acclaimed HBTQ bottle called Absolut Rainbow, painted in rainbow colors and made on classic Absolut Vodka. Prior to this year’s Pride, three specialty drinks have been produced – “Absolut Queen Cyprus”, “Absolut EuroPride” and “Absolut The Last One”. All are made at Absolut Vodka Original and will be served all weekend in Bern’s all bars.

“It’s great fun to be part of this year’s EuroPride. Absolut Vodka has a long tradition of commitment and participation in HBTQ issues”, says Pia Hägglöf, Senior Brand Manager, Absolut.

The Eurovision winner is visiting Berns
On the first night of August 1st, Berns is hosted by none other than this year’s Eurovision winner Netta Barzila. A spectacular performance is promised followed by a secret performance of Sweden’s most popular dance group.

During the rest of the week, the scene is hosted by several famous faces, including another finalist in this year’s Eurovision Song Contest, Eleni Foureira. Her song “Fuego” has over 20 million streams on Spotify. Even the acclaimed American documentary RuPauls Drag Race sends a representative in the form of Detox Icunt, which takes place on August 3rd.

Several well-known Stockholm profiles are found behind the record players this weekend, including Leo B, Mathias Lundström & QX’s own Ronny Larsson.

EuroPride will only be held in Stockholm on July 27th to August 5th, Absolutely produced three selected drinks that will be served during Europride at Berns.

Entertainment | Berns